The Simple 3-Step Process to Build a 6-figure/yr Higher Brain Living Practice
[This was originally published in the HBL Automatic Clients Facebook Group]
So you’ve got your first couple of clients, but you’ve lost some steam from when you started, and you’re not sure how to actually make a viable 6-figure business out of your Higher Brain Living Practice.
Or, you’ve got a thriving practice, but your time is tapped out, and you’re not sure how to take it to the next level without cloning yourself.
One of the hardest things about being in business for yourself is knowing what NOT to focus on. As a business owner, you’re pulled in every direction, and there are literally endless choices that you can make on a daily basis.
The key to success is this: Focus only on what matters.
When it comes to growing your HBL practice to 6-figures, there are only 3 things that matter.
1. Making offers every single day.
If you’re not making six figures in your HBL practice, let me ask you this.
How many offers have you made in the last seven days? (By offers I mean telling someone about HBL and how it can help their life, and offering to get them in for their first session.)
My guess is not enough. Your income is directly proportional to the amount of offers you make to your market.
Not only that, but your offer must be compelling enough to get a prospective client into your space for their first HBL session.
There are endless ways to make offers. The key is to choose ONE that you are good at and that you will do consistently, and focus your efforts on that instead of trying to do all of them, and doing a marginal job with everything.
A few ways to make HBL offers:
- Public Speaking and presenting
- Hosting events
- Touring and demonstrating
- Partnerships (Yoga studios, other holistic practitioners etc…)
- Blogging and social media
- Paid Traffic
The point is, you need to pick ONE and focus on it. If you try to do all of them, none of them will work for you very well.
Paid Traffic is what we focus on at Automatic Clients because your systems do the work for you. Every single day, your advertisements are out there, making offers to your perfect prospect, educating them on Higher Brain Living, and actually scheduling new intro sessions on your calendar.
We’re making offers 24 hours a day, 7 days a week.
That’s why in the last 7 days, one of my clients has had 14 new intro sessions scheduled from this system alone. It’s because we made the offer to thousands of people with Facebook advertisements, and the prospects who are MOST interested take us up on it.
We expertly target those who are most likely to be interested in HBL, and we get a compelling offer in front of them and give them the opportunity to schedule their first session.
By the time they get in the door, they’ve been prequalified, they’ve watched a video on HBL, and they’re ready to get started with their first session.
Choose one way to make offers every single day, and do it CONSISTENTLY.
If you don’t have new prospects showing up at your door every week, you’re never going to grow your HBL practice and help more people transform than you thought possible.
My (biased but altruistic) advice? Join Automatic Clients if you don’t have the time for the other methods. I do ALL the work for you, you just have to conduct HBL sessions and close the participants into the program.
Turning first-time HBL participants into paying clients
Getting someone in the door and onto the table is just the first step. Now, you must develop the sales skills necessary to get a first time participant to say “yes” to an entire HBL package.
How do you do it?
By figuring out what they want in life, and showing them how to get it with HBL. Not everyone is there for enlightenment. In fact, most people are there for ONE reason.
They are experiencing pain in some aspect of their life, whether it’s health, finances, relationships, psychology or energy, and they want to move away from the pain.
If your prospect’s problem is that they have terrible anxiety, and you’re trying to sell them on enlightenment, things aren’t going to click.
Tell them stories about your clients who have eliminated their anxiety with HBL. Figure out what else they have tried to fix their anxiety, find out why it didn’t work and then show them why HBL is different.
Sales is not about you or Higher Brain Living, sales is about showing your prospect that the transformation that they desire more than anything in the world can be facilitated by enrolling in HBL.
You should be asking questions and listening for 80% of the conversation, and talking for 20% of the conversation.
And of course, we do use sales tactics in Automatic Clients to incentivize participants to make a decision on the very first session instead of saying “let me think about it, I’ll get back to you, can I pay session to session?”
Keeping your clients happy
To really grow your practice you need repeat business and you need referrals. This means keeping your current clients happy enough that they want to come back for more, and providing REAL transformation so that the people in their lives take notice and say “what’s different, how are you doing this?”
It helps to provide your current clients with “free intro session” cards to hand out to their friends. I’m putting together some of these right now for my HBL clients who are enrolled in Automatic Clients.
And that’s it.
If you have a steady stream of new prospective clients coming in the door each week, you know how to turn those prospects into clients, and you know how to keep them coming back for more while bringing their friends with them, then you have the recipe for a 6-figure HBL practice.
What does that really look like?
To make $10k/month, most of you need 4 new clients/month. If you close 1 in 4 prospects on an HBL package, that means you need to have 16 new intro sessions a month to hit your $10k/month goal.
If you want me to handle getting those 16 intro sessions scheduled in January, then let’s talk. You can schedule your free $100k/year strategy session at the link below. I’ll even teach you how to use something I call “the first call close’ in my business to get more prospects to make a decision on the very first meeting.
P.S. January is the best sales month of the year because everyone is fired up for change.
If you want to start 2017 with your best month in business ever, and help more people than you ever have before, the time to get started is today. Not tomorrow, not after the holidays.
We can get you setup so that when January 1st rolls around, we launch your new ad campaign and get you new clients immediately. If you wait until then, it will be another couple weeks before we’re setup and ready to go.
Reach out now, i’ll make the conversation quick, you can make a choice if it’s right for you, and we’ll decide where to go from there. Talk to you soon.
Denver, CO USA
P.S. I just got back from a “workcation” in Mexico. This is me hard at work below, making sure that my clients are making money. You can see I’m smiling because the weather was amazing. I’m having a hard time adjusting back to the cold, but I’m excited to be back in the States to hang out with Family this weekend. What are you doing for the holidays?[This was originally published in the HBL Automatic Clients Facebook Group]