Pretty websites don’t sell

Pretty websites don’t sell

Pretty websites don’t sell, user experience sells. If your user does not have an experience on your site that makes him/her feel as if you can solve their problem, you will not produce a sale. Tell me if this sounds familiar. You put all of your effort into launching...
What business are you really in?

What business are you really in?

You’re not in the business that you think you are. Or at least you might be confused as to what you actually sell, and it’s hurting your sales. And your customers.  When you finally figure out what business you’re in, you’re going to attract customers like moths to a...
The 5 Stages of Market Sophistication

The 5 Stages of Market Sophistication

Imagine you’re watching tv and an ad for Verizon comes on pitching their coverage and the newest phone. “Introducing, cell phone’s. Call anyone from anywhere at any time. Best of all, it fits in your pocket. You’ll never worry about missing a phone call because...
The ABC’s of Google Adwords

The ABC’s of Google Adwords

Create a profitable and effective google Adwords campaign to bring in more leads and sales Google Adwords can be expensive. Some of you already know that, but not all of you know why. Sure, competition has driven online advertising costs upwards in recent years, but...
The 3 levers of business growth in 2016

The 3 levers of business growth in 2016

Did you know that the revenue of your business in 2016 can be boiled down to a three-part formula? The exact formula you can use to hit your 2016 revenue goals has only three parts. In simplicity, there is power. With only three things to worry about, you know what...
Get better response rates with the AIDA formula

Get better response rates with the AIDA formula

No one cares. About your business, your email, your partnership, your event, or your latest sale. I know it sounds harsh, but it’s true. People are busy and overstimulated. We’re exposed, on average, to 5,000 advertising and brand messages a day. The...